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How to Use Twitter Get Media/upload Status

Written By Friday, April 15, 2022 Add Comment Edit

Can you build a good recruiting strategy in 140 grapheme chunks? If you're non already a Twitter user that may sound tricky. Merely, if y'all learn how to apply Twitter, those limited characters will be more than enough to spark your recruitment efforts. You don't need to use Twitter for the 'heavy lifting' of recruiting; it's just a good place to become introduced to interesting people, before meeting them in person.

How exercise companies recruit on Twitter?

If yous're taking your offset steps and aren't sure how to beginning recruiting on Twitter, make certain y'all know what you want to accomplish with your social media presence. Why are y'all creating a recruiting Twitter account? Is it because 'anybody is on Twitter?' Or, do you desire to employ Twitter as another kind of job board? Twitter offers a lot more than than that. You can reach out to candidates and build your employer make, spotlight your employees' achievements and share messages from your squad. But, first y'all demand to decide whether yous'll manage your company's Twitter account or use your personal profile to recruit.

Your company's official Twitter account

  • attracts more than followers, who are familiar with your company (instead of a person they've never heard of)
  • allows multiple account users
  • merely, mightn't take a articulate goal (e.g. information technology could be used by customers sending complaints or support queries and by candidates replying to chore openings)
  • doesn't leave room for a personal bear on; you post only company-related tweets

Your personal Twitter account

  • encourages more interaction; people prefer to talk to other people, rather than company logos
  • demonstrates your expertise and interest in various topics
  • merely, might struggle to attract many responses unless you have already established a skilful reputation
  • could crave more personal engagement and attention to your company's social media policy
  • doesn't stay with the company, when you leave your job

So what should you choose? The answer depends on your approach on social media recruitment and your company's strategy on other networks, similar Instagram or Facebook. If your visitor has a strong web presence, yous might opt for a sub-account similar @CompanyJobs or @CompanyCareers dedicated to your recruiting tactics. Twitter itself uses the account @JoinTheFlock to promote its chore openings and requite a sneak peek of the company's work life.

If you want your candidates to become to know the real people behind your company, it'south all-time to keep a recruiter account to personalize your communication. Twitter offers you lot the opportunity to combine personal and company profiles when choosing your Twitter username and handle. Your username could be your name and your handle could be @RecruitingAtYourCompany.

To make the most out of your social media recruitment strategy, go along in listen that your goal is to put a human face to your visitor's recruiting efforts and communicate with potential employees in a more personal and casual way.

How to showtime using Twitter for business

In one case y'all've decided on your Twitter account naming strategy, become to know Twitter. If you're new to information technology, consider creating a personal account and play effectually a little fleck to see how it works. If you lot run into how people use Twitter, it will be easier for you to understand its features and avoid newbie mistakes (like sending cut-off tweets that are besides long or not responding to @mentions.)

Twitter Egg -- Recruiting on TwitterWhen yous create your professional person profile, make sure to upload a picture show – preferably your logo if it's a company account or your photo if you're using your own name. If you don't choose a motion picture, then your avatar will be a lilliputian egghead, past default. This shows you're a newbie. Plus, your followers volition have no thought who they're talking to. You could also craft your Twitter cover photograph to add together some personality: happy employees testing your product, employees working on a project, a fun company activity or your company motto.

Afterward you choose your flick, the adjacent pace is crafting your mini bio. (Mini, as in express to 160 characters.) This is your chance to introduce yourself and brand a positive start impression. And so, go on information technology informative – innovate your company and summarize what you lot do. Some people endeavor to add together something clever as well. Humor can be a good icebreaker. However, the tone y'all choose for your Twitter bio should mirror your company'southward content or your ain personal voice.

Twitter Bio -- Recruiting on Twitter

Build your Twitter talent puddle

Now you lot've setup your account, it's time to postal service your job openings and go your Twitter recruiting started. But, if y'all accept no followers, it'due south like talking to yourself. When you're offering a chore, yous desire to allow people know, and then first yous demand to connect with them.

If y'all're managing a company account, tweet nigh your company news simply try to avoid making it too formal. Y'all desire to give an idea of what's it similar working with you, so it could exist good to tweet well-nigh your employees' achievements or post pictures of a recent company consequence. Sharing industry related manufactures that your followers might enjoy tin can also exist a skilful approach.

Many recruiters use their Twitter accounts for both professional and personal reasons, but it's best to go along a remainder in your tweets. To go people to follow you, you need to offer more than tweets about your company's task openings. Twitter gives you an opportunity to show the person behind the 'recruiter' title, so aim to provide interesting content. That style, y'all'll run less of a risk of looking like a mere job ad account (which tin look a bit spammy.)

Developing engaging content is the key to increase your followers.'Engaging content' is a bit of a buzzword, but it merely means proficient content that's rich, relevant and relatable: tweets nigh electric current events and news, frequent status updates, links to interesting articles and retweeting (RTing) influential people. As well, @mentioning other people could go their attention. If you postal service topical, thoughtful tweets, you're going to be worth post-obit.

How to source on Twitter

Twitter search tin be helpful if yous search for something similar 'Android developers.' Yous tin also narrow downwards your search to specific areas or find people who work at a specific company by searching their company's handle. Another way to discover interesting candidates is by checking out places they commonly hang out (like @github, for programmers.) These kinds of searches volition give you tons of results simply you lot'll probably miss a lot of good profiles too.

Although more and more people use Twitter to promote themselves, they're unlikely to describe themselves in the same style they would on their resumes. What if instead of their actual job title, they use 'wannabe ninja engineer' or 'simply another nerd'? According to Twitter, lots of people as well come from Narnia and are studying at Hogwarts. Twitter bios are supposed to be funny sometimes. So you'll accept to dig a fiddling deeper to sympathise what some users are actually up to.

When designing your Twitter recruitment strategy, remember: hashtags are your #friends. You mightn't be able to track all spider web designers who could be potential fits for your visitor. But, if there's a design briefing nearby and people are talking about it on Twitter, you tin can follow that discussion (using the advisable hashtag) and discover people who share interesting ideas and want to develop. At that place are some hashtags for hyper-local and manufacture-wide task seekers too, like #bostonjobs and #SaaSjobs.

You could besides participate in Twitter chats to accomplish more passive candidates. A Twitter chat is a group discussion almost a certain topic, held at a predetermined time. A host or moderator will enquire questions to prompt responses and encourage interaction amid tweeters. You tin can spot interesting professionals who – even if they're not currently looking for a career change – might consider a future opening or refer other good candidates.

Twitter Chat -- Recruiting on Twitter

How to mail jobs on Twitter: #JobAds

The default Twitter recruiting strategy is to simply post tweets maxim: "We're hiring! Our team is looking for a [job championship]. Use today at [link]!" But there are lots of task boards for that. Using Twitter as another job lath doesn't necessarily play to its strengths or add to your recruiting strategy. Twitter is all about reaching out to candidates before contacting them in a more 'traditional' way (eastward.g. over an email or an interview.) So you lot should tap into that. Get creative and attract candidates in a more casual, playful manner. DoSomething.org created the hashtag #OurOfficeIsBetter for interns share their experience (sometimes in videos) to attract more candidates.

You tin advertise your jobs in lists so people who don't follow your company tin find out about your openings. You tin can include helpful links where applicants can go more information and use relevant hashtags to attract candidates, even if they're not post-obit you. Don't overdo it with the hashtags, though. Your tweets need to be easy to read with a casual, genuine style.

Twitter also leaves enough of room for employee referrals. When you postal service jobs on Twitter, your employees tin can RT to let their followers know that you're hiring.

Build your employer make on Twitter

Your candidates (or potential candidates) will await through your social media accounts to get an idea of what information technology'southward similar working in your visitor. A nice arroyo is to directly promote your employees. They're your best ambassadors and information technology'due south always useful to hear what they take to say.

Yous tin can let your followers know you participate in task fairs and prompt them to encounter yous in that location, too.

With Twitter, as with all social media, yous have an amazing opportunity to engage in a 2-way conversation with candidates. And so, don't simply focus on showcasing what you are doing – initiate discussions with your followers. Share career advice, enquire questions and reply to their comments. Twitter is all nigh go discussions going.

Ultimately, candidates want to work for companies that make an impact. Don't hesitate to promote your product and your social responsibility efforts. Your candidates want to get the total picture of your company before applying. Showcasing passionate employees who care well-nigh of import problems tin can requite you a competitive advantage and a strong employer brand.

If you've been using Twitter to recruit for a while, you can track your results to run into what's working for you and what's not. What time of the day exercise your job opportunity announcements get the most retweets? What topics seem to attract the most followers? Inquire your candidates if they follow yous on Twitter and invite them to participate in your Twitter chats.

Social media recruiting not only helps yous attract young, tech savvy graduates, just it also speeds up your hiring process. Without even posting a task ad in an official channel, you tin can reach candidates you wouldn't encounter otherwise. Twitter accounts are free and they allow recruiters to reach a more diverse pool of qualified candidates. Don't know where to showtime? #MotivationMonday and #WorkWednesday thoughts are usually good inspiration places to share workplace tweets.

More resource for social recruiting:

  • Recruiting on Facebook
  • Recruiting on Snapchat
  • Recruiting on Instagram
  • Recruiting on Google+
  • Recruiting with SMS

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Source: https://resources.workable.com/tutorial/recruiting-on-twitter

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